搜索引擎优化技巧
Posted on July 22, 2019 by Web服务 Department
搜索 engine optimization (SEO) is the process in which the traffic to your website is improved from search engines such as Google, Yahoo, and Bing via organic or algorithmic search 结果 in search engines. The higher a website appears in search 结果, the higher the number of visitors the page will receive from the search engine.
The following is a list of tips to help you with your SEO:
- Input a meta description in the page properties
A meta description is the small blurb that appears underneath your webpage title on the 搜索 Engine Results Page that includes information about your page. 它是设计好的 to provide users with a brief summary of the content on your page so that users know if the page will answer their question. Using a call-to-action (i.e. “今天申请” or "Learn more here") in your meta descriptions is a great way to compel people to click on your website. They are normally between 50-150 characters. 再看一遍 length will result in your meta being truncated in the search 结果, which means users won’t see any content after the cut-off.
Meta descriptions help:- Increase click-through rates, which in turn will boost your conversions.
- Improve indexing so you rank higher on search engine 结果 pages (SERPs).
- Make it easier for visitors to find the content they’re looking for.
- Input good keywords in the page properties
- Simply list out as many keywords and search queries you can imagine your audience personas using separated by comma.
- List out your top main points and goals, then research keywords and phrases that relate to them so you add to your keyword list.
- Do not “stuff” keywords with unnecessary repetitive information like “University of 南 Alabama” and “Mobile”, and do not use any keywords that are out of context. They must make sense for your page.
- Use those keywords in your pages
When adding keywords to your website, it is important to include your keyword in 6 places on each page of your website. Including your keyword in these 6 areas will help search engines identify the subject of your page and rank your page in search 结果.- 页面标题
- 元数据描述
- Header tags (H1, H2, H3, etc.)
- 主体段落
- 图像Alt标签
- URL
- Use descriptive alt text on images
The search engines cannot read images, so it is a good idea to make sure you optimize all of your images with a descriptive ALT attribute that includes your keyword. It is a good practice to use descriptions that include more than just the keyword. - Keep things brief
Keep URLs and page titles as brief as possible. You want them to appear in their entirety on search engine 结果, so searchers can know where they’re going when they click 你的结果. Run-on page titles and URLs can run your webpage down to a lower rank on the 结果 page. - Use quality content
The content on your page should always be high quality, written specifically for your 目标访问者. Make it a point to produce content that is valuable and engaging. - Update your content regularly
搜索 engines — and more importantly, real people — will notice if your blog hasn’t been updated since 2016, and will take it as a sign that the rest of your content might not be worth considering. - 链接仔细
- Including high-quality links to related content on other domains will demonstrate the legitimacy of your own content. The more links you use, the greater the likelihood that you’ll receive backlinks from other domains. Backlinks are important because they make you look like an authority.
- Add links to relevant content on your own site to keep readers engaged and prevent 他们不会离开.
- Don’t rely on “click here to learn more” as a link. Instead, turn keywords into a link that a search engine can get excited about: “Explore our hands-on program offerings.”
- Always correct broken links as soon as possible.
- 使用多媒体
It is always a good practice to use images, video, charts, and infographics to keep the visitor on the website as long as possible. If a visitor lands on your page and there is nothing of value they will quickly leave. This translates into a high bounce rate, something that can have a negative impact on your search 结果. 你想要 keep them on the page, so give them something to hold their attention. - Monitor your progress
You won’t know if all your hard SEO work is paying off unless you keep track of your 搜索排名. If you don’t have access to your Google Analytics, contact Web服务.